Audiences
The main purpose for all media is too make money and profit. Obviously, the audience is the reason for making money, therefore the size of an audience is used to measure the product's success.
The media which is free or subsidized is financed by advertising- advertiser which want value for money
People used to talk about a MASS AUDIENCE. You could talk about BROADCASTING. Today we talk about NARROW CASTING and a FRAGMENTED AUDIENCE.
A NICHE AUDIENCE is a small audience with a specialist interest.
Dividing the audience;
Age
Nationality
Location
Ethnicity
Religion
Politics
Education
The media which is free or subsidized is financed by advertising- advertiser which want value for money
People used to talk about a MASS AUDIENCE. You could talk about BROADCASTING. Today we talk about NARROW CASTING and a FRAGMENTED AUDIENCE.
A NICHE AUDIENCE is a small audience with a specialist interest.
Dividing the audience;
Age
Nationality
Location
Ethnicity
Religion
Politics
Education
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