Double Page Spread Draft

ELL HUTCHINS

After a recent collaboration with major star muse and band skream, we were eager to catch up with Ell, especially with her new album out ‘Fire With Fire’. We grabbed at the chance to hear all about the rock girl Ell Hutchins!

WHAT IS THE FIRST ALBUM ABOUT?

From the very beginning I knew it was going to be rock and I knew it would be loud. I wrote everything on the album myself, that’s why the songs are so emotional. Each song represents different times during my life, from happy to sad to crazy. The first few songs have focused mostly on themes of love and loss, solitude and regret. 

YOU CLAIM TO BE INSPIRED BY MALE LEDGENDS?

(SHE LAUGHS) Of course Led Zepplin, AC/DC, The Beatles, and all the classic legends I can only  hope to achieve their success! Their music inspired me, when i was younger and at rock gigs I knew someday that would be me up there too. Not only there performances I loved, but their lyrics, they stirred up emotions in me and there songs could cheer me up in any situation.

 WHAT IS YOUR FIRST MEMORY OF BRING INSPIRED BY MUSIC?

I was always obsessed with music from a very young age. I played a ridiculous amount of instruments, I even tried the banjo for a few months, it was a fun obsession. I also used to choreograph dances to all kinds of music and make my parents watch while I performed them, how embarrassing. And then my sister, cousin and I started to go to as many gigs as we could, I remember getting very dressed up for some local unheard of bands! Seeing all these performers made me need to be like them, it drove me to be where I am today.

THE SONG ‘GIVE UP’ IS QUITE CONTROVERSIAL. CAN YOU TALK ABOUT IT?

The whole mainstream industry is full of puppets. I love to be different, I just say it like it is , there‘s always going to be some people who take offence but that’s how to get heard out there , be loud !

 

YOUR LIFE SEEMS SO BUSY AT THE MOMENT, WHAT DOES ELL DO IN HER SPARE TIME THEN?

Sometimes my life can be very ordinary, like when I’m just watching movies with my boyfriend I really enjoy this. However, I do love partying that never gets boring. Mostly my favourite thing to do is performing live for the fans, it feels right when I’m on stage.

YOU MENTIONED YOUR BOYFRIEND, (PETE REDD LEAD SINGER OF CLASHES) DO YOU THINK THIS IS A LONG TERM THING?

(SHE BLUSHES AND LAUGHS) Well we are both just taking it slow and we are going to see where it takes us. I am really having fun with Pete, but it does have its difficulties when having a relationship in the public eye, luckily we both don’t care what people think about us that’s why we suit each other.

AS YOUR’RE BECOMING MORE FAMOUS EVERYDAY WHAT IS THE CRAZIEST THING A FAN HAS EVER DONE TO YOU?

I appreciate any fan. But the craziest fan i have had is (PAUSES) ok a man once jumped on stage while I was performing and wouldn’t let go of me, eventually security came. I wasn’t scared just flattered!

YOU LIVE IN LONDON NOW DO YOU MIS LEEDS YOUR HOMETOWN?
I miss the city, the friendly strangers and the best pubs, but most of all I miss my family and friends from Leeds! I’m always visiting so it’s not too hard. Can’t keep me away from home that easily. Leeds rocks!
DO YOU HAVE ADVICE FOR YOUNG PEOPLE WHO WANT TO BECOME POP MUSIC PRODUCERS?Go for what you’re feeling and what comes natural to you. Be original and different, this is more exciting try not to follow the crowd or the latest hot sound. Learn about music and become passionate about it too, it helped for me I can’t live without music in my life. There is a lot of talent out there you just have to stand out and never quit, don’t give up on the dream!

HOW DID YOU FIRST CONNECT WITH SKREAM AND MUSE?
I met them at award ceremonies, and they came up to me, I couldn’t believe they wanted to collaborate with me. When working with these great musicians we both work hard and have no rules or limitations. When we start to make some killer beats and thinking of lyrics, it all starts to fall into place. Once muse said to me “Not too much, but just enough”. I like that.

YOUR FIRST ALBUM DID VERY WELL CONGRATS! WHATS YOUR FAVOURITE TRACK OFF THE ALBUM AND WHY?My favourite is ‘No one Listens’ it is fast and slow a good mix, and the lyrics are really personal to what I was going through then. Also I enjoy, ‘You only live once’ it’s so upbeat and in the music video you just have to rock out and let go. But there all really good so you should totally buy it.

HOW WOULD YOU DESCRIBE YOUR MUSIC TO SOMEONE WHO HAS NEVER HEARD YOUR MUSIC BEFORE?Different, in a good way, there’s so much pop and R&B that it all sounds the same, mines loud and all about rock which is what Britain needs. Plus my lyrics people can actually relate to!

ND FINALLY, WHAT SHOULD FANS BE LOOKING FOWARD TOO FOR THE REST OF 2010?My new tour ! I can’t wait , it will be my first and great for any fans, also right now I’m working on brand new material, I’m thinking about trying a different style of music, but I’m positive my fans will still love it! Whatever happens, it’s gonna be wild and everyone should be a part of it too!

          Feedback

• Varaition of language is good
• Opening paragraph is really good
• I like the variation in length of the sentences but more detailed might be needed.
• Questions are resonable- typical of a music magazine
• I like the bits in brackets - letting you know whats going on
• The large quotations are good
• Need to check basic english grammar

Different Magazine Cover Lines

Nme – cover lines

·         Burning up the UK! The View

·         Free! massive posters – the kooks , oasis

·         James Brown R.I.P 1933-2006

·         In the studio
RadioHead
Kaiser chiefs

·         PLUS!   
Kasabian
Arcadefire
Gnarls Barkley
Jarvis

Kerrang- cover lines

·         100 GREATEST GIGS EVER!
Your votes are in and the winners are..

·         Life is loud

·         ‘We’re going to crush the uk’
The black crusade vs. Taste of chaos

·         Metallica,
Green Day,
Bullet for my valentine,
My chemical romance

Current Magazine Names and connotations

Bella – means beautiful, the use of Italian makes it sound fashionable and chic.

Elle – means ‘she’ in French, clearly for the female audience.

Closer – ‘closer’ suggests they are bringing you closer to the lives of the celebrities

Smash hits – For the junior audience, ‘smash hits’ popular phrase, shows it will concentrate on the top of the chart music.

Q – Gentleman’s quarterly, name suggests just bought out every 3 months. Developed over time, ‘q’ can be unisex and can be for any age audience. Also the letter ‘q’ suggests people will queue for the magazine.

 Vogue- the actual word ‘vogue’ means current fashion, and it is a smarter and modern way of saying this.

Cosmopolitan – Means diverse culture, this shows it will give you more from different places.

NME –New Musical Express, shortened name for modernised and a smarter effect.

Take a Break – The name tells you what the magazine is for to read while in your break, it is also inviting you for a break with the magazine.

Now – ‘now’ current, and on the ball with what is going on.

Glamour – This magazine has 2 meanings so it makes the magazine more cheap looking. On one hand the title can mean Glamorous means beautiful people, glamour also mean a no clothes shoot photo shoot.

Look – This magazine suggests taking a look into the fashion and celebrity lifestyle.

FHM – modern as it is made up of letters, ‘FHM’ means for him, targeting the male audience, it can also been seen as the ‘FHM’ radio band, appealing to another audience.

Denotative Analysis

·         The main house colours of this magazine are red, yellow and white and Black

·       The main title is ‘kerrang’ is the same cracked font used multiple times in the magazine and it is known for the kerrang title.

·         The main image of the band, ‘my chemical romance’ is largely presented and covers the main title.

There are callouts and many extra smaller images placed around. The main image is a medium close up shot.

Connotative Analysis

·         The magazine heading is in a fixed location at the top of the page. Its color and font remains the same for every issue, helping to create a professional look and helping it to become well known and recognized.

·         The main colors are bright and visible. Bright colours suggest excitement and that this magazine is aimed at younger readers, one of the main colours is a striking yellow which suggests electrifying and alive.

· The main image makes the bands faces visible and their expressions are serious as it is about their career also the image positioning ensures that their faces are seen and seem iconic. The band members have a direct gaze towards the camera and this helps to bring the reader and the magazine together.

·         The bright yellow for the caption, ‘the return of my chemical romance,’ has a thunder bolt image behind. In this instance, the connotation could be that their return is going to be striking and shocking.

·         The callout, ‘poster special’ is a tease to engage readers for specific purposes. It uses the bright yellow to catch attention.

Denontative and Conotative of a front cover

Denotative analysis.

·         The main colours of the magazine are red, white, black and grey. There is a main picture with 3 men stood quite seriously in the centre; this is the band ‘Muse’ placed on a grey background.

·         The main title writes ‘kerrang’ in a cracked font but it does not take up too much space of the magazine the title is also covered by images.

·         The magazine, apart from the title, uses a serif font which is a simple font all over in the cover different sizes.

·         In the bottom left is the barcode, date, the price and website in a small white box and it is rotated 180 degrees.

·         On the right hand side of the page, in the centre there is a rectangle box with a white border around with a picture and bright text inside.

·         Towards the bottom there is a strip of 5 pictures 3 in black and white and 2 in colours. At the bottom of the page there are several band names in a black small font.

·         At the top of the page there is a banner in red and says, ‘BULLET AND HORIZON DESTROY AUSTRAILIA.’  

Connotative analysis.

·         The main colours of the magazine are red, white, black and grey. The background is a grungy grey this is because it fits in with the theme of the rock magazine, bright colours would not look right. The headlines are in a variety of white, black and red, the red suggest energy and it seems passionate about the music. The main title is in white because it contrasts and is eye catching.

·         The main image has a band with the lead singer ‘Matt Bellamy’ in front and in the centre, this shows him as the most respected and shows his authority.

Denontative and Conotative of a contents page

Denotative Analysis

·         On the contents page there are multiple    busy images.

·         There are relevant page numbers

·         There are different categories

·         Detailed letter from the editor explaining the new upcoming chart details. Signed with the editor’s signature at the end.

·         There is a variety of fonts , bold for the page numbers

·         A lot of information on how to subscribe information 

·         Title issue name date, headers and footers and page numbers.

Connotative Analysis

·         The busy images help create excitement and make it readable. The big image makes people want to be a part of the event as it looks wild and funny.

·         The relevant colour scheme and recurring image of the title creates cohesion, bringing the magazine together and unites it.

·         The variety of fonts work for different reasons. The bold fonts are for exciting ‘cover stories’ attracting the reader to the inside of the magazine effectively.

·         The subscribing information keeps the interaction between audience and the editorial team

·         The extra part including the letter from the editor adds a personal touch, and the signature helps to seem like the magazine is written for that one reader.

The title issue name date, headers and footers and page numbers helps to make the magazine up to date and relevant.

Denontative and Conotative of a double page spread

Denotative Analysis

·         The image takes up most of the double page and extends to the next page.

·         There is a border around both pages

·         The colour theme stays the same, which is grey, black and white. The image also is a part of this theme as the people are wearing grey clothes.

·         The first letter of the article is a large drop down capital letter with a star image behind it.

·         There is the logo and page numbers in the bottom left and right hand corners.

·         At the very top of the magazine there is a banner saying ‘muse’ and is repeated.

·         The main title says ‘All that glitter’ in a dramatic swirly font and covers the main image of the people.

Connotative Analysis

·         The image is big and moves over to the next page to create cohesion and make the article seem together.

·         The border around both pages also helps to make it obvious it is a double page spread and not separate items.

·         A recurring colour theme helps bring the article together and look good, and the colour grey creates a grungy rock look which is what the article is about.

Generic conventions for a magazine

Front Cover
Dominating picture

Name of magazine

Promotions Barcode/price/website/issue number and date

Headline in large font- sometimes overlaps image

Cover stories advertised with small photographs

Headlinr quotes from main article

Questions to invite audience to read on

Brand promotion

Busy background

Contrasting fonts


Contents page

Images

Relevant page numbers

Cohesion - making the magazine united

Different categories for different sections of the magazine

Letter from the editor with a signature

Variety of font

How to subscribe- want to keep interaction between audience and ediotiral team

Editorial team

Title issue name date, headers  and footers

Double Page Spread

Pull quotes

Headers footers

Cohesion

Borders

No full stops at end

No negative space

Contrast

Size of font

2 double page spread analyses

Drop cap

Images

Columns

Audiences

Audiences

The main purpose for all media is too make money and profit. Obviously, the audience is the reason for making money, therefore the size of an audience is used to measure the product's success.
The media which is free or subsidized is financed by advertising- advertiser which want value for money

People used to talk about a MASS AUDIENCE. You could talk about BROADCASTING. Today we talk about NARROW CASTING and a FRAGMENTED AUDIENCE.
A NICHE AUDIENCE is a small audience with a specialist interest.

Dividing the audience;
Age
Nationality
Location
Ethnicity
Religion
Politics
Education

Questionaire for information on music magazines

1)Are you male or female ?(Please tick)

        Male [ ]         Female [ ]

2) How old are you?
      10-15 [ ]          16-20 [ ]          21-30 [ ]           30+  [ ]

3) How often do you buy music magazines?

      Weekly  [ ]           Monthly [ ]           Occasionally [ ]

4) What attracts you to a front of the magazine?

     The Headlines [ ]         The genre [ ]        The pictures [ ]        The free gifts [ ]         

     Other (Please specify)............................    

 5) How much would you be willing to pay for an magazine?

     Under £2 [ ]         £2-3 [ ]           Over £3 [ ]

6) What is your favourite part of a music magazine?

     Interviews with artists [ ]         Reviews on live concerts  [ ]        Introduction to new music [ ]   

     Other (Please Specify)..............................

7) Where do you usually buy your music magazines from?

      WHSmiths [ ]         Tesco [ ]          Sainsbury [ ]            Asda [ ]


8) What genre of music do you prefer?

    Rock music [ ]          R&B [ ]             Rap [ ]           Experimental/Indie [ ]             Pop (chart stuff)[ ]

9) Do you only buy magazines for the free gift?
      Yes [ ]         No [ ](Why?)......................................................................................

Proposal

• For my magazine I attend to have a rock music genre. It is aimed at people interested in this sort of music; also I am to focus on live performances so the audience will be involved and want to buy this magazine for information on live perfomances. I will try to make the contents intresting for example behind the scene reports of the live performances, and an inside to what the bands are like.
  
• This magazine will seem rebellious and exciting so it is aimed for the young adults at 18-24 intrested in my genre of magazine which is rock/punk/indie etc, the predominant audience will be both female and male.
• I think I will sell it to main supermarkets, like Asda abd Tesco, as these supermarkets provide a wide variety of magazines and will attract the customers that are my target audience. As these supermarkets have more of a range it will increase the profit of my magazine.

Institute Research

'Bauer Media Group' are a  large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family.

H Bauer brands include women's weekly and TV listings magazines; namely Bella, Take a Break, that's life! TVChoice and Total TVGuide as well as a number of puzzle magazines.

Socio- Ethnic Groups

A- High manager
B- Middle management
C1- Junior management
C2- Skilled manual workers
D- Semi skilled and unskilled workers
E -Casual workers, unemployed

Colour Psychology

Colour Psychology - The Psychological Effects of Colour

While sometimes colour is used for viaual purposes, however there are some colour effects that have universal meaning. Colours in the red area of the color wheel are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

Colour wheel- that shows the emotion the colours create.

Mise-en-scene

Mise-en-scene: which means everything in the frame
It is basically matching everything up, so it fits in with the genre, for example:-

Costume:   - Choose carefully the style of hair, makeup and costume for all subjects in the photograph.

Location:   - Consider what image, mood or atmosphere you are trying to create. Select location with this in mind. 

Lighting and Colour:   - Again, this should compliment mood and atmosphere, e.g sense of age, use sepia, vibrant energy choose primary colours, wealth or opulence, highlight golds, yellows and silvers, and sinister or macabre, blacks and purples.

Props:    - Part of the setting, these must compliment the intention, e.g a cup of tea in a delicate china teacup might not be the chosen drink of a drug-addled, heavy rock star. 

When analysing any photographs or taking them, you must be able to explain the Mise-en-scene!

Institute Research

Future PLC - http://www.futureplc.com/what-we-do/portfolios/music-and-movies/
Magazines produced:

• Classic Rock
• SFX
• Computer Music
• Future Music
• Guitarist
• Guitar Techniques
• Metal Hammer
• Rhythm
• Total Guitar
• Guitar Aficionado
• Guitar World
• Guitar World Legends
• Revolver

Prelimary Task - School Magazine